Notes from the floor
Honest, unfiltered thinking on iGaming - platform selection, CRM, compliance, African markets, offline-to-online, governance. From someone who's been in your chair.
iGaming CRM: What Most Operators Are Getting Wrong
Most iGaming operators have a CRM system. Fewer have a retention strategy. These are not the same thing, and the difference is not subtle.
You Cannot License the Relationship. But You Can Ban the Person Who Built It.
Kenya's BCLB has banned celebrities and influencers from gambling advertising. The licensed operators lose their acquisition channels. The unlicensed market loses nothing.
The Most Expensive CRM Strategy Is the One Built on a Loophole
A white paper is circulating that positions prize draws as a cross-sell acquisition channel for UK gambling operators. The UKGC closes gaps like this. It always has.
Norway: A Different Theory of Problem Gambling
Norway published a four-year problem gambling action plan. No changes to legal access. No new betting limits. No advertising bans. That is a specific policy philosophy.
Turkey's War on Gambling Will Not Protect a Single Vulnerable Player
Count the tools of coercion. Count the tools of treatment. The ratio tells you everything about whose problem this is actually designed to solve.