Notes from the floor
Honest, unfiltered thinking on iGaming - platform selection, CRM, compliance, African markets, offline-to-online, governance. From someone who's been in your chair.
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iGaming CRM: What Most Operators Are Getting Wrong
Most iGaming operators have a CRM system. Fewer have a retention strategy. These are not the same thing, and the difference is not subtle.
Brazil's Sigap: When Compliance Infrastructure Becomes Political Exclusion
There is a name for state-built compliance infrastructure that turns out to be reusable for political exclusion. The name is dual-use. Brazil's Sigap Barred Persons Module is the stress test.
The Most Expensive CRM Strategy Is the One Built on a Loophole
A white paper is circulating that positions prize draws as a cross-sell acquisition channel for UK gambling operators. The UKGC closes gaps like this. It always has.
What Offline Casinos Get Wrong When They Go Online
Physical casino operators enter digital with a specific confidence: they know their players. That confidence is the first thing online corrects.