Services
Full CRM management
For operators without an in-house CRM team, or with teams stretched thin, we step in as the full CRM function. We build the strategy around the operator's KPIs, set up the platform, design and run player lifecycle campaigns (onboarding, retention, reactivation, VIP), optimise based on performance, and report back on what's working.
This gives access to senior CRM strategists, campaign managers, and gamification specialists without the cost or commitment of hiring. We work as an extension of the existing team, with weekly check-ins, monthly performance reviews, and a quarterly roadmap so the next steps are always clear. Best for operators that want to move fast without building a full CRM department.
CRM platform selection & consultancy
The CRM platform an operator picks shapes the next 2-3 years of operations, so it's worth getting right. We help operators choose, negotiate, and implement the platform that actually fits the business.
The process starts with mapping the operational setup, KPIs, integrations, team capacity, and digital maturity. From there we shortlist platforms, run structured comparisons against the requirements, and support operators through vendor conversations. Once a platform is chosen, we manage the implementation: integrations, segmentation setup, automation flows, and team training, so CRM goes live smoothly. Having worked with most major iGaming CRM platforms, we can give an honest read on which ones suit which use cases.
CRM automation & gamification
Modern CRM tools can deliver real-time, personalised, multi-channel experiences across the full player lifecycle. We help operators put them to work.
We design and build behaviour-triggered automation flows: registration nudges, deposit reminders, bonus triggers, retention sequences, VIP touchpoints, win-back campaigns, and re-engagement journeys. Every flow is segmented, tested, and tied to a specific KPI.
We also embed gamification mechanics like missions, leaderboards, tournaments, and loyalty programmes directly into the CRM, so engagement compounds across channels. The result is a CRM that runs in the background while the team focuses on strategy, creative, and the high-value moments that actually need a human touch.