Kyborg
Kyborg
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    • Our Method
    • Services
      • CRM & Engagement
      • Consulting
      • Technology
    • About Us
Contact Us
  • Home
  • Our Method
  • Services
    • CRM & Engagement
    • Consulting
    • Technology
  • About Us
Contact Us

CRM & engagement

CRM systems

Assistance in choosing the right CRM system

Assistance in choosing the right CRM system

Assistance in choosing the right CRM system

We help you find the CRM system that best fits your company’s operations and goals. Together, we will map out your customer management processes, sales channels, team size, and level of digital maturity. It is essential that the chosen solution can be seamlessly integrated with your existing systems, is scalable for future growth, and off

We help you find the CRM system that best fits your company’s operations and goals. Together, we will map out your customer management processes, sales channels, team size, and level of digital maturity. It is essential that the chosen solution can be seamlessly integrated with your existing systems, is scalable for future growth, and offers a user-friendly interface. 


Based on objective criteria, we compare leading CRM systems and help you select the best one. We also take into account cost-efficiency, customization options, reporting capabilities, and mobile accessibility. 


Our experts provide support throughout every stage of the decision-making process—from identifying needs to organizing the trial period. 


Our goal is to find a system that truly supports your team’s work and contributes to improved business results. It’s not enough for a system to sound good—we aim to find one that truly works.

Efficiency Enhancement

Assistance in choosing the right CRM system

Assistance in choosing the right CRM system

By rethinking and optimizing existing systems, we help improve operational efficiency. Whether it’s a CRM system or a player engagement solution, we work together to map current processes and identify bottlenecks. We analyze user behavior, automated processes, data flow, and reporting practices.


Our goal is to ensure that existing tools ar

By rethinking and optimizing existing systems, we help improve operational efficiency. Whether it’s a CRM system or a player engagement solution, we work together to map current processes and identify bottlenecks. We analyze user behavior, automated processes, data flow, and reporting practices.


Our goal is to ensure that existing tools are not just used, but fully utilized—whether it concerns sales funnels, customer journeys, or player retention strategies. We take into account factors such as customization, integration, and data-driven decision-making.


We help transform static systems into dynamic, responsive platforms that foster growth and engagement. Our experts provide internal teams with support through process transformation, training sessions, and technical consulting. We believe that technology only becomes truly valuable when it is used efficiently and with purpose.

CRM Change Management

Assistance in choosing the right CRM system

CRM Change Management

Successfully adopting a new CRM system—or switching from an existing one—requires more than just technical implementation; it demands careful planning, alignment with business processes, and user adoption strategies. Our CRM Change Management service ensures a smooth transition while minimizing disruption and maximizing value.


  • Assessment &

Successfully adopting a new CRM system—or switching from an existing one—requires more than just technical implementation; it demands careful planning, alignment with business processes, and user adoption strategies. Our CRM Change Management service ensures a smooth transition while minimizing disruption and maximizing value.


  • Assessment & Planning: We analyze your current CRM setup, workflows, and data to define requirements and identify potential risks. A clear roadmap is created for migration or implementation.
  • Data Migration & Integration: We ensure accurate, secure transfer of data from legacy systems while integrating the new CRM with existing tools and processes.
  • Process Optimization: Existing workflows are reviewed and redesigned to fully leverage the new system’s capabilities, improving efficiency and alignment with business goals.
  • User Adoption & Training: We provide comprehensive training, support materials, and change management guidance to ensure your team quickly adopts the new system.
  • Ongoing Support & Optimization: Post-implementation, we monitor system usage, address challenges, and recommend continuous improvements to ensure the CRM delivers its full business potential.


The goal is a seamless CRM transition that enhances productivity, strengthens customer relationships, and supports long-term growth.

CRM and Data

Data Management and Analysis / Collecting and Organizing Customer Data

Data Management and Analysis / Collecting and Organizing Customer Data

Data Management and Analysis / Collecting and Organizing Customer Data

We help you organize, structure, and make sense of the data generated within your business. Whether it involves customer data stored in a CRM system or player engagement metrics, our goal is to extract real business value from it. 


We build an analytical framework that supports strategic decision-making, improves targeting, and enables per

We help you organize, structure, and make sense of the data generated within your business. Whether it involves customer data stored in a CRM system or player engagement metrics, our goal is to extract real business value from it. 


We build an analytical framework that supports strategic decision-making, improves targeting, and enables personalized communication.


We examine the processes of data collection, storage, integration, and visualization—and intervene where necessary to enhance efficiency.

Developing a Personalized Strategy

Data Management and Analysis / Collecting and Organizing Customer Data

Data Management and Analysis / Collecting and Organizing Customer Data

Every organization is different — that’s why we don’t believe in one-size-fits-all solutions. During our collaboration, we take the time to thoroughly understand your goals, operational specifics, and challenges, and based on these, we create a tailored strategy. 


Whether it’s about CRM, increasing engagement, or data-driven decision-makin

Every organization is different — that’s why we don’t believe in one-size-fits-all solutions. During our collaboration, we take the time to thoroughly understand your goals, operational specifics, and challenges, and based on these, we create a tailored strategy. 


Whether it’s about CRM, increasing engagement, or data-driven decision-making, our recommendations are always built on your specific business context. We develop a step-by-step plan that can deliver immediate results while remaining sustainable in the long term.

Customer Segmentation

Data Management and Analysis / Collecting and Organizing Customer Data

Customer Segmentation

Properly grouping customer data is essential for effective communication and personalized offers. We help you segment your customer base by behavior, demographics, activity level, or value—making full use of the available data sources.


This approach not only improves conversion rates but also enhances player retention and overall customer 

Properly grouping customer data is essential for effective communication and personalized offers. We help you segment your customer base by behavior, demographics, activity level, or value—making full use of the available data sources.


This approach not only improves conversion rates but also enhances player retention and overall customer experience. Through segmentation, we develop targeted strategies that deliver relevant messages and experiences for each group.

INCREASING CUSTOMER SATISFACTION

Campaign Planning and Implementation

Campaign Planning and Implementation

Campaign Planning and Implementation

We help you design and execute campaigns from concept to completion. Our approach is based on well-defined goals, precise segmentation, and a multichannel strategy. 


We handle the technical setup, automation configuration, and performance measurement of each campaign.


Our goal is to ensure that every campaign delivers tangible results — inc

We help you design and execute campaigns from concept to completion. Our approach is based on well-defined goals, precise segmentation, and a multichannel strategy. 


We handle the technical setup, automation configuration, and performance measurement of each campaign.


Our goal is to ensure that every campaign delivers tangible results — increased engagement, higher revenue, and stronger customer loyalty.

Developing a Campaign Strategy

Campaign Planning and Implementation

Campaign Planning and Implementation

Behind every successful campaign is a well-thought-out strategy. Together, we define business objectives, target audiences, key messages, and the tools to be used. 


The strategy is tailored to every stage of the customer journey, taking into account entry points, retention opportunities, and reactivation potential.


The result is a structure

Behind every successful campaign is a well-thought-out strategy. Together, we define business objectives, target audiences, key messages, and the tools to be used. 


The strategy is tailored to every stage of the customer journey, taking into account entry points, retention opportunities, and reactivation potential.


The result is a structured campaign framework that goes beyond one-off actions, supporting long-term engagement and sustained impact.

Increasing Engagement

User perspective research

User perspective research

Customer involvement and activity are key to long-term value creation. We design tools and solutions that build genuine connections between your brand and your customers.


  • Implementing Loyalty Programs: We support repeat purchases and longer customer lifecycles by designing unique point-collection and reward systems.


  • Planning Bonus Promotion

Customer involvement and activity are key to long-term value creation. We design tools and solutions that build genuine connections between your brand and your customers.


  • Implementing Loyalty Programs: We support repeat purchases and longer customer lifecycles by designing unique point-collection and reward systems.


  • Planning Bonus Promotions: Time-based or behavior-driven offers are used to encourage activity and return visits.


  • Recommending Personalized Campaigns: Using data-driven segmentation and behavior patterns, we propose targeted campaigns that are relevant and personal, making them significantly more effective.

User perspective research

User perspective research

User perspective research

The foundation of successful digital product development is understanding users’ real needs. Using targeted research methods—such as interviews, surveys, and behavior-based analyses—we uncover how users think, what they feel, and what they need at each touchpoint.


The research findings not only support decision-making but also guide develo

The foundation of successful digital product development is understanding users’ real needs. Using targeted research methods—such as interviews, surveys, and behavior-based analyses—we uncover how users think, what they feel, and what they need at each touchpoint.


The research findings not only support decision-making but also guide development, campaigns, and customer communication. We focus on feedback that helps reduce churn, increase engagement, and improve the overall customer experience.

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